Technology & Interior Design
- South
Africa -
It was brought to my attention again today that there
is still the archaic but common misconception, even in the most modern of
countries, that South Africa is deepest, darkest Africa. That we have wild
animals roaming our dusty streets, the (predominantly coal black) population
sporting loin cloths and living in mud huts. This feels completely ridiculous,
especially considering the impact of technological advancement over the past
two decades, which has resulted in millions of people having access to a considerable
amount of information online. And yet this mistaken belief still exists.
Not only are we not wearing loin cloths and dodging
lions, there is a sizable number of South Africans who live, work, and play in
very modern, totally on-trend, stylish homes, offices, and restaurants.
Technology, as the internet in particular, has enabled
so much information to be shared worldwide that the local interior designers of
our ever-emergent country are not only aware of fashionable trends and
forecasts, but are accomplished enough to compete in the international arena.

Okha, a leading South African interior design
company, specialises in creating the kind of covetable homes gracing the pages
of glossy lifestyle magazines.

This office situated in Rondebosch, Cape Town, was
commended in the Third International Green Interior Awards
It must be acknowledged that there is still a massive
portion of our population who continue to live in poverty, and do not have
access to decent education or information, let alone live or work in trendy
spaces. But this does not mean there is any lack in a sense of aesthetics or
trending international influences.
With the low value of the Rand, there are few people
who can afford costly, original designer fittings. This is where replica
stores like CHAIR CRAZY come in - making fashion more accessible and affordable
for those who wish to invest in enhancing their lifestyle.
THE CONVENIENCE FACTOR
Our increased access to information
has resulted in widespread inspiration in local talent, drawing from the
extensive global diversity. Designers all over the world are influenced by each
other, and by the different cultures and landscapes across the globe.
Gone are
the days of sanctions and a lack of contact with the rest of the world, so
thanks to Google and social media platforms such as Facebook, Instagram and
Pintrest, not only do South Africans have a multitude of influences to draw
from, but the gap in our adaptation of global trends has narrowed. This means
we are now seeing international styles and trends hitting our stores a lot
quicker than in previous years.
Technology has also had a major influence on our
interior design operations. Without going into too much detail, the main
results are reductions in expenses and (most particularly) production time. So
if you’re someone who’s keen to stay consistently current and on-trend,
changing your space is much less of a palaver than it was in times gone by!
The process of curating a space has also become more
personal. These days, you don’t even have to leave your house or office to
peruse a shop’s catalogue or check a designer out. You don’t need as much
specialised equipment to plan your space either - there are so many computer
programmes and apps at your fingertips that you now have the option of taking a
leading roll in the design process.
Of course, this does not mean that interior designers
no longer feature. They still have a specialised knowledge and an industry
language that makes them invaluable to the design process. Up and coming
designer Alison Thomson put it brilliantly, saying that “it’s the designer’s
roll to understand the REAL need of the client and to represent the client’s
fundamental interest, much like a spam filter. Then we communicate the client’s
interests to suppliers - using modified, relevant language.”

Pictured
above is the official mobile app by Siesta Design Furniture. Collections,
gallery and exclusive previews are especially made available for viewing on an
iPad.
CHAIR CRAZY,
like many other cutting-edge stores, has a well-populated, regularly updated
website, where you can view our stock collections. We also have a strong social
media presence on Facebook and Instagram, which (among other things) showcases
our products in lifestyle shoots to edify and inspire our patrons and followers
from all over the world.

Chair Crazy, as a replica store,
offers a wide range of chairs, stools, and tables that are to be found as
original designer products or replicas all over the world. We stock popular
designs such as those of acclaimed designers Charles Eames, Phillip Starke and Hans Wegner.
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Eames |
Starke |
Wegner |
DESIGNER TRADE SHOWS - SA
As in all the
design Meccas the world over, South Africa plays host to a number of shows that
provide a platform for both local and international designers to showcase their
talent. August sees the 100% Design South Africa show, held at the Gallagher
Convention Center in Gauteng, where it takes place alongside Decorex Joburg
(9-13 August).
Since starting
off as a fledgling show in 2014, 100 Design South Africa has matured into
“Africa’s premier exhibition and sourcing platform for high-end contemporary
design”.
If you have
the opportunity to attend, you can expect an extensive variety of displays that
extend across the various mediums and style that encompass the wide world of
interiors, textiles, architecture, furniture, and product design.
As stated on SA Creative
Network, “talents across the spectrum of local and
international design are all given time in the limelight, with exceptional
quality, innovation and ingenuity as the recognised hallmarks of the event”.

100% Design South Africa is the largest curated exhibition
platform for sourcing high-end contemporary design in Africa.
“This will be
so much more than just another interior design show,” says Cathy O’Clery,
international design authority and Programme Director of 100% Design South
Africa. “Visitors to this year’s 100% Design South Africa can expect no less
than wall-to-wall proof of the artistic and aesthetic genius of their fellow
South Africans - the sort of genius that’s helped make our country as gorgeous
as it is.”
Felling inspired?
CHANGE YOUR SPACE and take advantage of our sale starting 24th July!



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